{"title":"Bubba","description":null,"products":[{"product_id":"bubba-smart-fish-scale-lite","title":"BUBBA Smart Fish Scale Lite","description":"\u003ch2\u003e\u003cspan\u003eBUBBA Smart Fish Scale Lite – 60 lb\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eBUBBA Smart Fish Scale Lite\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e packs serious weighing performance into a compact, easy-to-use design. Built for anglers who want accurate fish weights on the water, the SFS Lite combines precision, durability and smart features in one lightweight package.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWith a \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e60 lb (27 kg) capacity\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e and accuracy of \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e±0.3%\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, the precision load cell provides reliable readings every time. The \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eauto-lock feature\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e makes weighing fish quick and easy, while the full-colour LCD screen stays clear and easy to read, even in direct sunlight.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe iconic \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eBUBBA non-slip grip\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e gives you a secure hold when weighing fish, while the \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eIPX4 water-resistant construction\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e helps protect the scale from splashes and wet conditions on the water.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eSmart Fishing Features\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003ePair the Smart Fish Scale Lite with the \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eBUBBA App\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e to keep a digital record of your catches. Easily track:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eFish weight\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSpecies\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eWeather conditions\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eGPS catch locations\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eTournament catches and results\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eFor even more functionality, a \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ePro BUBBA App subscription\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e unlocks Tournament, Rally and Competition fishing modes, along with the \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eSmart Culling System\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e for managing fish in your livewell.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eYou can also host or join private and public tournaments through the app and follow catches from anglers around the country in real time.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eKey Features\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003e\u003cspan\u003e60 lb \/ 27 kg maximum capacity\u003c\/span\u003e\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e\u003cspan\u003e±0.3% weighing accuracy\u003c\/span\u003e\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePrecision load cell\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAuto-lock function\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFull-colour LCD display\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eEasy-to-read screen in direct sunlight\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBUBBA non-slip ergonomic grip\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e\u003cspan\u003eIPX4 water-resistant\u003c\/span\u003e\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eConnects to the BUBBA App\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRecords weight, species, weather and GPS location\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eOptional Pro App subscription with advanced fishing modes\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSmart Culling System compatibility\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePrivate and public tournament tracking\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eWhether you're weighing a tournament-winning bass or keeping track of your personal best, the \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eBUBBA Smart Fish Scale Lite\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e gives you the accuracy and smart functionality you need without taking up unnecessary space in your tackle bag.\u003c\/span\u003e\u003c\/p\u003e","brand":"Wickham Fishing","offers":[{"title":"Default Title","offer_id":52370566545696,"sku":null,"price":1499.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0912\/0281\/4240\/files\/Untitleddesign-2026-09-17T091327.363.png?v=1789629287"},{"product_id":"bubba-smart-fish-scale","title":"Bubba Smart Fish Scale","description":"\u003ch2\u003eBUBBA Smart Fish Scale\u003c\/h2\u003e\n\u003cp\u003eTake your fish weighing and tournament management to the next level with the \u003cstrong\u003eBUBBA Smart Fish Scale\u003c\/strong\u003e. Built for serious anglers and tournament competitors, this top-of-the-line digital fish scale combines exceptional accuracy, smart features and BUBBA’s iconic non-slip grip into one rugged package.\u003c\/p\u003e\n\u003cp\u003eWith an impressive \u003cstrong\u003e60 lb (27.2 kg) weight capacity\u003c\/strong\u003e and best-in-class accuracy of \u003cstrong\u003e±0.3%\u003c\/strong\u003e, the Smart Fish Scale gives you the confidence to get accurate weights when every gram matters.\u003c\/p\u003e\n\u003ch3\u003eSmart Tournament Features\u003c\/h3\u003e\n\u003cp\u003eThe BUBBA Smart Fish Scale features two dedicated modes designed for different fishing situations:\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTournament Mode\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eSmart Culling System\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAutomatically tracks your total bag weight\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLivewell management for up to 8 fish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps keep track of individual fish weights throughout the day\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eRally Mode\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eDesigned for keeping track of fish and overall weights during recreational or competitive fishing\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEasy-to-use digital weighing system\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSmart data tracking for a more organised day on the water\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eBuilt for the Water\u003c\/h3\u003e\n\u003cp\u003eThe Smart Fish Scale features BUBBA’s \u003cstrong\u003eICONIC NON-SLIP GRIP\u003c\/strong\u003e, giving you a secure hold even when your hands are wet. Its \u003cstrong\u003eIPX4 water-resistant design\u003c\/strong\u003e helps protect the scale from water and spray, making it ready for demanding conditions on the water.\u003c\/p\u003e\n\u003cp\u003eWhether you're weighing your personal best, keeping track of your bag during a tournament or managing fish in the livewell, the \u003cstrong\u003eBUBBA Smart Fish Scale\u003c\/strong\u003e delivers the accuracy, durability and smart features serious anglers need.\u003c\/p\u003e\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e60 lb \/ 27.2 kg maximum weight capacity\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e±0.3% accuracy\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eTournament Mode\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRally Mode\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSmart Culling System\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eTotal bag weight tracking\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLivewell management for up to 8 fish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBUBBA iconic non-slip grip\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eIPX4 water-resistant design\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt for recreational and tournament anglers\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Wickham Fishing","offers":[{"title":"Default Title","offer_id":52375206756640,"sku":null,"price":2299.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0912\/0281\/4240\/files\/Untitleddesign-2026-09-18T100956.241.png?v=1789719049"},{"product_id":"bubba-micro-shears","title":"Bubba Micro Shears","description":"\u003ch2\u003eBubba Micro Shears\u003c\/h2\u003e\n\u003cp\u003eSmall, lightweight and built to handle tough fishing line, the \u003cstrong\u003eBubba Micro Shears\u003c\/strong\u003e are the perfect compact cutting tool for any tackle box, boat or fishing bag.\u003c\/p\u003e\n\u003cp\u003eFeaturing \u003cstrong\u003etitanium-nitride-coated blades\u003c\/strong\u003e, these\u003cimg\u003e micro shears are designed to cut \u003cstrong\u003emonofilament, fluorocarbon and braided fishing line\u003c\/strong\u003e with ease. The compact one-piece design makes them durable and ensures the shears won't separate during use, storage or while being worn on the included neck lanyard.\u003c\/p\u003e\n\u003cp\u003eThe iconic \u003cstrong\u003eBubba non-slip grip handles\u003c\/strong\u003e provide a secure hold, while the built-in \u003cstrong\u003eline guide assist\u003c\/strong\u003e makes it easy to position your line for a clean, precise cut.\u003c\/p\u003e\n\u003cp\u003eDespite their small size, the Bubba Micro Shears are a reliable addition to any angler's gear and are ideal for making quick line changes and rigging adjustments on the water.\u003c\/p\u003e\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eTitanium-nitride-coated cutting blades\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCuts monofilament, fluorocarbon and braided line\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCompact and lightweight design\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eNon-slip Bubba grip handles\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt-in line guide assist\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eOne-piece construction for added durability\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eIncludes neck lanyard\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLanyard hole for easy attachment\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePerfect for tackle boxes, fishing bags and boat storage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Wickham Fishing","offers":[{"title":"Default Title","offer_id":52375483580704,"sku":null,"price":239.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0912\/0281\/4240\/files\/Untitleddesign-2026-09-18T101331.987.png?v=1789719504"},{"product_id":"bubba-split-ring-pliers","title":"Bubba Split Ring Pliers","description":"\u003ch2\u003eBUBBA 6” Stainless Split Ring Pliers\u003c\/h2\u003e\n\u003cp\u003eMake changing split rings quicker, easier and more precise with the \u003cstrong\u003eBUBBA 6” Stainless Split Ring Pliers\u003c\/strong\u003e. 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